IDEATION
I wanted to extend an invitation of creativity experimentation, and fun to this redesign. Using bold typefaces and hand-drawn elements, the catchphrase is self-explanatory and displays a use of compassion and understanding to both incoming and current students of the university.
RESEARCH
I interviewed twenty active Bethel students. Ten were a part of the A+D department, ten were not. I asked both groups what their opinion of the A+D Department was, if they see themselves as a creative, and if they would consider taking an A+D class at some point in their college career in order to further my determined design goals.
BRAND GUIDELINES
Using both the research and themes above I was able to design a spontaneous and encouraging layout. Something that catches the attention of the passionate and the fascinated with the mess of creativity.
LOOK & FEEL POSTERS
FINAL BROCHURE SPREAD
BANNER TRIALS
I wanted a look that was to the point and eye-catching that only revealed more the closer you got to it. A problem I was struggling with was the constant look of repeated styles and lack of exploration.
FINAL BANNER DESIGNS
MOCKUPS
Department Merch
Totebag
Thank you cards given from professors to prospective students
Sketchbook
Mugs
Stickers
SOCIAL MEDIA
POST ITERATIONS
