IDEATION
I wanted to encapsulate vision, calling, and experimentation in the designs of this camp. The typefaces explore a look of expression and curiosity while also displaying the aquatic culture of the camp through its soft and free-flowing looks.
RESEARCH
I discovered a Marine Biology camp in North Carolina named Sea Turtle Camp. Once I decided this camp would work well with what I wanted to do, I dug into the website, Instagram account, and TikTok to understand their mission, ethics, and activities before beginning my design process.
Logo Iterations
BRAND GUIDELINES
I created a visually exploratory design style that can be manipulated to bring curiosity and abstraction to fill in the blanks to the audience's own adventure. The aquatic feel also includes earthy elements to include both sciences of land and sea.
POSTER ITERATIONS
I wanted to avoid a childish approach to the poster design because of the age demographic being 14-17 years old.
FINAL POSTER DESIGN
Poster Advertisement (online & in person)
Banner Designs
Leadership Shirts
Camper Shirts
Stage Design
Photo Opp